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New identity reflects changing needs of its customers.
December 13, 2022
By: Lianna Albrizio
Associate Editor
Edgewell Personal Care Company’s private label business unit, previously known as Private Brands Group, is now Edgewell Custom Brands. With this comes a new, more modern look and a refreshed online presence. Formerly known as Personna.com, the new website can now be found at EdgewellCustomBrands.com. This change represents the evolution of the group to address the distinct and changing needs of its customers. With increasing disruption in the shave category, Edgewell Custom ...
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